When looking for online marketing examples, it can be tough to find the ones that really do it all. From pay-per-click advertising to search engine optimization, there are so many ways to monetize your online presence. The trick is figuring out which strategies work best in your niche market, your time, and your budget. Here, I’ll dig into seven real world online marketing examples, from social media to email marketing, and search engine optimization to viral marketing. Also included are links to additional free blog resources at the end, for even more unique ideas.
Social Media Marketing This form of online marketing examples involves a broad range of platforms and tactics, ranging from blogs, video marketing, influencer marketing, and more. Social media allows you to connect with your target audience, build relationships, and test your marketing messages in real-time. Many marketers harness this powerful tool to spread the word about their products and services. The key to successful social media campaigns, however, is staying on track. There are no overnight successes, and nothing that will make you think “I did it!” Stay consistent and continue to monitor your campaigns, making the necessary changes as necessary.
Paid Social Media Marketing Another one of the online marketing examples, paid social media campaigns can range from a simple campaign using Facebook’s “Like” feature, to complex and sophisticated campaigns with millions of people being targeted via an SEO campaign. Paid social media campaigns are very effective, especially if you are targeting a niche market who engages with Facebook regularly and/or shares similar values with their peers. These campaigns can require a significant investment up front, but can yield large results over time. Like any other form of SEO, a successful paid social media campaign will have a well-designed plan and monitoring procedures in place.
Web Design: You can combine paid search engine optimization with web design to effectively increase your traffic and visibility to your site. Search Engine Optimization should not be all that you do when creating your website, but it can certainly help you achieve certain goals. Web design is just as important as keyword optimizing, so if you want to increase your online presence, take a page from the blog world and start designing blog posts, press releases, social sharing buttons, landing pages, blogs and articles. You can even throw in some video production and graphic design.
Content Marketing Example: Content marketing, also known as content marketing, is a proven way to improve search results and drive more targeted traffic to your site. This type of marketing works by producing content rich sites that will engage your target audience and bring them back for more. A good content marketing example would be a series of blog posts that provide useful information about your industry, product or service. Blog posts like these are considered to be high quality backlinks and will have the potential to rank highly in the organic search results.
Image Courtesy: Adding image courtesy links to your web design will boost your web presence. Image courtesy links will allow web surfers to click through to your company’s website where they can find out more information about the products or services that your offer. If you haven’t been using image courtesy marketing examples, you’re behind the times and out of date. Web surfers want to be able to instantly access the products and services that your company offers, and image courtesy links will give them that.